Project 03

Haymarket Food Pantry

A nonprofit rebrand for Haymarket Food Pantry, from core identity and visual language through stationery and community touchpoints.

Discipline: Brand redesign
Date: 2023

Project thinking

Hope, built into the mark.

01 / Objective

Refresh a community nonprofit’s identity with a system that feels welcoming, useful, and easy to recognize.

02 / Approach

Everyday food and utensil forms create a memorable HOPE mark, supported by an accessible green-and-blue palette and repeatable layouts.

03 / Output

Identity system
Stationery
Web concepts
Community collateral

Selected work

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