All work

Project 01

Make Waves, Not Waste

A public-service campaign focused on ocean pollution, developed across identity, social media, print, and guerrilla placements.

Discipline
Advertising design
Date
2023
Make Waves, Not Waste — featured project image

Project thinking

Urgency people can see.

01 / Objective

Turn the scale of ocean pollution into a public-facing message people can understand quickly.

02 / Approach

Direct statistics, aquatic imagery, and an urgent campaign voice work together across formats without losing visual consistency.

03 / Output
  • Campaign identity
  • Print advertising
  • Social content
  • Environmental concepts
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