All work

Project 05

Where the Whangdoodle Sings

A playful theater campaign built around a bold illustrated character and adapted across posters, billboards, and environmental placements.

Discipline
Advertising design
Date
2023
Where the Whangdoodle Sings — featured project image

Project thinking

A strange world, advertised.

01 / Objective

Give an imaginative theater production a campaign identity that is playful, immediate, and easy to recognize.

02 / Approach

A bold central character, hand-drawn energy, and a limited blue-and-black palette create continuity across both large and small placements.

03 / Output
  • Campaign concept
  • Poster design
  • Social advertising
  • Environmental placements
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